Make Your Podcasts POP with Creativity
“Highly creative people are good at seeing connections. By enhancing your ability to see connections, you can enhance your creativity.” Dorte Nielsen
Two of my former students, Dorte Nielsen and Sarah Thurber recently released a terrific book called The Secret of the Highly Creative Thinker. It is a great read and I highly recommend it. But if you don’t have a chance to read the book, I am going to reveal to you the secret of the highly creative thinker. Ready? Here it is.
The secret of the highly creative thinker is to make connections between things that usually don’t connect with each other, as a matter of fact, the more unexpected connection the more dramatic the breakthrough.
So how do you make unexpected connection that you can use to make your pod cast pop? How you create those unexpected connections? Try one of my favorite creativity methods. The technique is called “Forced Connections.” The idea behind forced connections is make an association between your problem and a totally unrelated object or situation in order to create a new idea.
You don’t need to use exotic props or go to exotic places to make unexpected connections. All you have to do is look around.
Let’ say I am trying to make my podcast on creativity really unique. So that’s the problem I am working on. Let’s try some forced connections.
As I am writing this blog I am sitting at a lovely desk on the 6th floor of the Sheraton Hotel in Erie, Pennsylvania. I am doing a lecture on creativity tonight at Gannon University. My room faces the lake so I have a terrific view. It is a gray stormy day. It has been raining most of the day and wind is kicking up some waves on the lake.
Now, let’s use the forced connections technique to improve my podcast. Looking out the window I see that waves are rolling on the lake. Let’s try a forced connections question: “What ideas might I get from rolling waves to improve my podcast?” Here’s an idea: Use some music to begin the podcast so that it can roll under my narration.
I’m noticing that white caps are kicking up. What ideas might I get from white caps for improving my podcast? Idea: Punctuate my podcast with sounds other than narration to keep the listener’s attention.
Seagulls are flying above the water. What ideas might I get from flying seagulls for improving my podcast? Ideas: (1) Instead of doing the podcast from the podcast studio, record the podcast while flying in a plane. (2) Use soaring music that builds at the beginning, middle and the end of the podcast to keep the listener’s attention.
Through the rain I see the trees on the shoreline of Presque Isle. What ideas do I get from trees on a shoreline for making my podcast pop? Ideas: (1) Do a nature theme in the podcast on how we can get ideas from nature. (2) Go outside and record some nature sounds to use in the podcast. (3) Record animal sounds and use them in the podcast to make it more interesting.
One more. There is a hotel coffeemaker sitting on the desk beside me. What ideas do I get from a Coffee Maker to make my podcast pop? Here goes: (1) Encourage people when they are listening to my podcast to make themselves a cup of coffee and get comfortable. (2) Make my listener feel warm and content by providing a comforting message in my podcast. (3) Give the first three people that contact me after my podcast a coupon for a free coffee at Starbucks.
That’s the secret of highly creative thinkers. Force connections between things that you usually don’t think are connected. So, next time you find yourself slowing down when you need to come up with ideas to make your podcast unique or interesting, just look around, “force” a connection and let the new ideas pour out.
I think I’ll have that cup of coffee now.